UNIQLO – PLP: VARIOUS PROJECTS

FILTER UI

* true responsive design

* lots of visual feedback of user actions

* accessible further down the page

* more visual weight to the CTA without taking up more of the viewport in closed state

 

QUICK SHOP INTERACTION

skips a shopping stage for specific user cases:

* highly sought-after collaborations, to avoid stock out

* basics that the customer is familiar with and is repurchasing 

 

IN-GRID CONTENT

* to accommodate the content marketing team's goals and surface related content at the relevant stage (while browsing products rather than above the grid in the first viewport)

* to make up for the somewhat uninspiring product images we are provided by the Japanese HQ, introduced the ability to showcase lifestyle images of a product next to its tile within the grid

 

TITLE AREA AND SUBCATEGORY SELECTOR

* improve page load by removing the large hero image from the top of the PLP

* create a modular design to suit business needs all through the year

* uniform look for all pages and across devices

* clearer UX by having the product lineup link to subcategories, not individual products (supported by testing)

* followed SEO advice from our agency to introduce 'read more' dropdown for the hero copy – especially helpful on mobile for saving viewport space

* reprioritise switching between genders, as it's a less common customer behaviour

* through long iteration and testing process customers seem to prefer this design

 

MOBILE LAYOUT TOGGLE

* better visibility of products

* preparation for quick add to bag

* AB tested a single column layout on both PLP and search results in multiple regions and got mixed results, so decided on a toggle over permanently changing the layout – default could be configured as needed