Experience
PUIG
Penhaligon’s, L’artisan Parfumeur, Kama Ayurveda
& Loto del Sur
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Moved UX to a more data-led approach, using metrics, insight and business cases to guide decisions.
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Shifted the design team from single-brand ownership to a shared, feature-led model across brands.
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Transformed the CRO function from quick fixes to more meaningful UX and product improvements.
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Oversaw a LATAM brand launch and led ongoing optimisation of white-label sites using performance data.
DR MARTENS
Senior UX Designer
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Acted as sole product designer for an extended period, delivering prototypes, user flows and final UI.
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Managed UX research agency, turning their insight into prioritised action plans.
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Set up scalable ways of working with a design system, maturing CRO and supporting product owners with ideation.
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Designed solutions to user pain points through research, benchmarking, A/B testing throughout the journey.
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Worked with a development agency, wrote tickets to hand over designs and QA’d features before go-live.
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Presented work to stakeholders and supported other Fast Retailing brands with checkout and UX consultancy.
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Led a team of designers producing work for all e-commerce site content.
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Insourced front-end capability, reducing external costs and lead times.