EDINA FARKAS

DIGITAL PRODUCT DESIGNER

ABOUT ME

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I am an UX/UI designer working in fashion ecommerce. My goal is to make digital environments natural and comfortable for the user with data-driven design. I believe that customers react to a clean interface positively but even more so if small details add a sprinkle of joy to their online journey.​

I'm currently working at UNIQLO. My responsibilities include researching and designing areas of the shopping funnel pinpointed by the analysts in our team. I set up A/B and user tests in the process to ensure a best in class experience.

Click below to learn more about my professional career, education, interests and hobbies.

PROJECTS

ACCOUNT SECTION:

* full redesign

PRODUCT LISTING PAGE:

* filters UI

* quick shop interaction

* content blocks integrated into the grid

* title area

* subcategory menu

* mobile toggle between 1 and 2 columns

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Princesse Tam Tam – CHECKOUT:

* full checkout journey (from cart to confirmation)

* working with an external team to their requirements

* adapting to a new demographic

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MOBILE MENU:

* cleaning up the UI

* considering tap areas

* finding an ideal way to display multiple departments

* continuous testing and iteration

DEPARTMENT LANDING PAGE:

* full redesign

CONTACT

Don't hesitate to say hi or send me a funny gif, both are much appreciated :)

edina.e.farkas@gmail.com

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