


EDINA FARKAS
DIGITAL PRODUCT DESIGNER


ABOUT ME

I am an UX/UI designer working in fashion ecommerce. My goal is to make digital environments natural and comfortable for the user with data-driven design. I believe that customers react to a clean interface positively but even more so if small details add a sprinkle of joy to their online journey.
I'm currently working at UNIQLO. My responsibilities include researching and designing areas of the shopping funnel pinpointed by the analysts in our team. I set up A/B and user tests in the process to ensure a best in class experience.
Click below to learn more about my professional career, education, interests and hobbies.



PRODUCT LISTING PAGE:
* filters UI
* quick shop interaction
* content blocks integrated into the grid
* title area
* subcategory menu
* mobile toggle between 1 and 2 columns


Princesse Tam Tam – CHECKOUT:
* full checkout journey (from cart to confirmation)
* working with an external team to their requirements
* adapting to a new demographic



MOBILE MENU:
* cleaning up the UI
* considering tap areas
* finding an ideal way to display multiple departments
* continuous testing and iteration


CONTACT
Don't hesitate to say hi or send me a funny gif, both are much appreciated :)