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EDINA FARKAS

DIGITAL PRODUCT DESIGNER

ABOUT ME

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I am a UX/UI designer working in fashion ecommerce. My goal is to make digital environments natural and comfortable for the user with data-driven design. I believe that customers react to a clean interface positively but even more so if small details add a sprinkle of joy to their online journey.​

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I'm currently working at Dr Martens. My responsibilities include finding opportunities in the shopping funnel, researching and designing experiences,  A/B and user tests, analysing results and handing over projects to BAs and developers.

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Click below to learn more about my professional career, education, interests and hobbies.

PROJECTS

Dr Martens – CLICK & COLLECT:

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* brand new omni-channel functionality

* cart to confirmation & accounts

* working with cross-functional teams

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Dr Martens – CHECKOUT TESTING:

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* research the checkout journey

* A/B and user testing

* ongoing iterative project

HOME PTT

Princesse Tam Tam – CHECKOUT:

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* full checkout journey (from cart to confirmation)

* working with an external team to their requirements

* adapting to a new demographic

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HOME ACCOUNT
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Uniqlo - PRODUCT LISTING PAGE:

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* filters UI

* quick shop interaction

* content blocks integrated into the grid

* title area

* subcategory menu

* mobile toggle between 1 and 2 columns

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Uniqlo - ACCOUNT SECTION:

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* full redesign

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CONTACT

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Don't hesitate to say hi or send me a funny gif, both are much appreciated :)

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edina.e.farkas@gmail.com

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