UNIQLO – Account
Business goals:
Improve post-purchase experience and returning users' conversion. Reduce order-related customer service contacts. Better integration with email marketing.
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Simplified login with more visible options and fewer fields for easier account creation.
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Personalised greeting in account home, cycling between local language and Japanese to help build brand image
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AI-powered product recommendations that proved to be high converters elsewhere on the site
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Improved account navigation with quick access to recent order and wishlist summaries
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Streamlined past orders with clear date summaries, tracking and returns and aligned with confirmation emails
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Refreshed personal details, payment methods and wishlist UX, aligned with checkout and cart, including saved cards approved by security